Knowledge Engineering : Knowledge Management : Knowledge Management(KM) Alignment Table :
In this post, we can see, how Knowledge Management techniques can be strategized to drive the business goals (by aligning with overall company strategy).Sample Use Case : BreadTalk , Singapore(http://www.breadtalk.com.sg)
A staple in the diet of many in Asia, BreadTalk honors the art of bread-making by giving life to their novel creations since its inception. In the continual process of creativity and innovation, Bread Talk’s evolution and growth as an internationally recognized bakery brand over the last 12 years has been encapsulated through three distinctive Generations. And now, BreadTalk is proud to unveil the Generation4 Concept, championed in the campaign 'Get Talking', a global initiative that aims to alter the way customers see, feel and taste the brand.
Their Vision : We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth.
Key Activities of Knowledge Strategy
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Key Objectives of Knowledge Strategy
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Key Outcomes of Knowledge Strategy
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Strategic Drivers of the Business
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Study/Keep Track of Brand Building Trends in Global/Local markets
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Identify Key Branding Areas
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Develop a plan to implement new Branding Techniques Found (Similar to existing BreadTalk Generation 1 to Generation 4 concepts) and ‘Healthy eating’ concepts.
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Building a brand image – Brand Identification
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Monitor Recent trends in Franchise markets globally/locally
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Identify Key Franchise Setup / Improvement Areas
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Maintain Streamlined repository for Franchise Licensing terms and processes depending on locations
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Increased and effective Global Presence
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Maintain/Manage Customer Information
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Improve on Customer Loyalty
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Increase the number of transactions/visits from customers
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Increased Profitability
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Maintain Customer Feedback System
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Analyze Negatives from Feedback
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Improve on negatives(for Customer satisfaction)
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Customer Satisfaction
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Maintain Customer Feedback System
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Analyze Positives from Feedback
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Improve on positives (for Customer Delight)
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Customer Delight
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Manage Employee Information
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Record Employee Plan/Objectives/performance/expectations
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Provide Important Perks to Employees/Promotions/
Recreational
activities
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Employees Satisfaction/Delight
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Manage Safety/Security Guidelines
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Provide Safety Manuals(for employees) / Display safety guidelines in shops(for customers)
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Increased Safety/Security for BreadTalk Ecosystem
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Safety-Security of Employee/Customer
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Manage Inventory and Supply Information
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Build a centralized procurement system
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Streamline the Bakery Supply Chain(Daily /Weekly Supplies to all franchises)
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Increased Productivity
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Manage Training System
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Manage (1) Best Practices (2) Core Training (3) Past Experiences
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Less dependency on individual employee and streamlined processes.
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Decreased dependency on Manpower
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Manage Training System and
Manage Inventory and Supply Information
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Build a centralized procurement system and a training system
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Streamline the Bakery Supply Chain(Daily /Weekly Supplies to all franchises) and Increased emphasis on Processes
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Overall Effective Cost utilization
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Manage IP and Innovations System
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Build a centralized IP/Innovation managing system for New concepts/varieties
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Study the Positives/negatives of the new BreadTalk Concepts and New Toasts/Products and Apply for Patents
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Increased Revenue based on IP/Innovation
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